In 1998, the factory’s lease expired and they were forced to relocate; if they reinvested their meager savings, it would be tantamount to taking on new debt. Chairman Xue Xirong spent a sleepless night wrestling with the question: What was the point of running a business? His wife urged him to take the over 1 million and call it quits, but he couldn’t bring himself to abandon his employees and customers. Amid his confusion, he reread *The Secrets of Kyotou Company’s Rise*, and through it, he had an epiphany: “A company must contribute to the well-being of its employees and society.” He resolved that, no matter how much effort it took, he would keep the company running.
In June 1999, he established Kangrong’s Business Philosophy 1.0: “To seek both material and spiritual well-being for employees; to create products and services that deliver high customer satisfaction; and to contribute our efforts to the progress, health, and prosperity of human society.”
In 2005, Chairman Xue Xirong and his wife donated a multimedia classroom to Dujiangyan Primary School; in 2008, he spearheaded a donation of over 190,000 yuan to the Wenchuan earthquake-stricken area and established the “Kangrong Mutual Aid and Public Welfare Fund”; in 2013, he contributed over 2 million yuan to build a cultural activity center in his hometown and repair village roads. Inspired by his spirit of altruism, Kangrong formed its own volunteer team that carries out volunteer services year-round, while also actively donating funds and resources to organizations such as Pineapple Rescue and the Red Cross.
Subsequently, he initiated the Guangdong Shenghe Academy and co-founded the Mingxin Academy, extending this spirit of altruism from within the company to the industry and society at large. The seeds of conscience blossom into altruism; corporate responsibility lays the foundation for a century of success.
