The four‑day 2015 HKTDC Hong Kong International Lighting Fair concluded successfully on October 30. The event brought together 2,550 exhibitors from 35 countries, compared with 2,492 exhibitors from 37 countries in 2014, hitting a new high in exhibitor numbers. On the buyer side, there were 76 buying missions comprising more than 4,500 companies and 6,500 buyers, who came to source indoor and outdoor lighting fixtures and components, as well as LED light sources, modules and systems.
Visitor traffic gradually thinned on the final day. Kangrong received enquiries from 25 customers in total, including 15 new clients and 10 existing partners. A notable highlight was a new Korean customer who made a strong request to become our exclusive general agent.
As visitors departed and many of our samples were taken away by customers, Kangrong’s intensive marketing campaign at the show came to a satisfying close. Compared with previous editions, we attracted greater attention from attendees. Our booth remained busy throughout the four‑day exhibition, with on‑site staff kept fully occupied handling non‑stop visitor enquiries.
Our marketing team received 222 visiting merchants from all over the world. We reconnected with 46 long‑term customers and established contacts with 176 new prospects, discussing business opportunities for win‑win cooperation. During the show, Kangrong’s professional sales team gave detailed product briefings to visitors, introducing high‑power COB ceramic connectors, LED ceramic heat sinks, plastic‑covered ceramic assemblies, three‑in‑one light source kits, and Kangchi GU10 ceramic LED spotlights. Impressive on‑site orders and letters of intent were secured within just four days.
Pack‑up work commenced at 4 p.m., marking the end of the well‑planned “Kangrong Marketing Campaign for the Hong Kong Lighting Fair”. No pains, no gains. These four exhibition days represent only the beginning of sowing seeds. To reap future rewards, we need to maintain the mindset of farmers: persist long‑term and provide careful nurturing, so that the seeds of hope can bear fruit. We sincerely hope that the opportunities planted at this Hong Kong autumn show will take root quickly, thrive and eventually bring abundant harvests.
Lastly, we would like to thank every colleague who contributed both on‑site and behind the scenes. Special gratitude goes to our outstanding marketing team — great job! The Hong Kong Lighting Fair was made brilliant because of you. We also wish all our new and existing customers prosperous business worldwide and smooth progress in every undertaking.
